Jimmy Ghazal |
Founder
Mindlab was founded by Jimmy Ghazal, a communication expert with over 20 years of experience in Branding, Advertising, Content, Publishing, Digital Innovation, Policy, and Political Advisory.
Jimmy is also the founder of IDENTUS, a creative brand advisory specialized in enhancing brand experiences, business performances, and image perceptions. Jimmy worked on iconic local, regional, and international projects ranging from F&B, Fashion, Retail, Tourism, Banking, Telecom, Media, Religious, Governmental and Political. He has received multiple industry awards, and his work has been published and internationally recognized.
Jimmy Ghazal is a seasoned public speaker and lecturer presenting in international conferences and events. Lately, he has been actively promoting the notion of “Experience is the new Marketing” as the challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions.
Jimmy serves as an advisor to many renowned brands and figures. He is a sought after mentor in the tech startup ecosystem such as Smart ESA, Berytech, UK Tech Hub, Speed@BDD, ArabNet, and others. He is also an occasional tech/innovation blogger digitally known as “Techie Dad”
On an academic front, Jimmy is a university Instructor teaching Branding and Communication Strategy at the “American University of Beirut” (AUB), and Media Entrepreneurship at The “Lebanese American University” (LAU) and an Advisory Board member to the Faculty of Arts and Design and the Notre Dame University (NDU)
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