This workshop aims to answer today’s branding challenges and to discuss in depth how brands should be built and how they operate in the digital and mobile era.

The workshop covers the following areas: Naming, Brand Architecture, Brand Pillars, Brand Pyramid, Tone of Voice, Brand Guidelines, Building Emotional Brands, Brand Ambassadors, Brands on Social Media

Participants do not need to have a design or marketing background, as the workshop targets all professionals from all industries.

Learning Outcomes:

It enables participants to have an in-depth understanding and knowledge about creating brands, managing brands goodwill and scaling the brands locally and globally.

This workshop is a structured hands-on journey in which building the brand strategy is tackled from the different industry perspectives branding, marketing, design, advertising, and digital. Participants will

learn how to render their messages more recognizable in a marketplace in order to enhance the public’s trust in the products or services they provide

Learning Outcomes:

Participants will learn to better understand and assess their brand needs, build products that answer their audiences’ expectations, create and optimize their marketing strategies and plan the best media mix for your brand.

The workshop covers the principles of entrepreneurship by selective mixing of key business and media disciplines and skills such as personal branding, business strategy, marketing, communications, branding, creative thinking, mind-mapping, and information architecture.

Participants throughout the workshop will learn: How to package, brand, and present themselves and their products, identify successful ideas and opportunities, transform them into market-ready products or ideas, research market needs, map out content findings, create the content architecture, map out experience and interface (UX / UI) and draft the communications, content and media strategies.

Learnings Outcomes:

At the end of the workshop, participants learn how to package, present, and pitch their innovative ideas as successful entrepreneurs do.

Learn how to think out of the box and in a creative manner

Take a lightbulb moment and transform it from a simple idea into a functioning product

Mind Map, Brainstorm and identify the topics of interest

Make business sense out of everyday ideas

Be empowered to think and act like an entrepreneur

This workshops is tailored for public figures and Executives, be it in leadership and non-leadership positions. The program covers:

Verbal and Non-Verbal Communication Skills, Public Speaking, Presentation Skills, Tone of Voice, Body Language, Media Training, Finding your voice in front of the Camera, Digital Media, and Social Media Literacy, Crisis and Reputation Management.

Learning Outcome:

The workshop aims to be provide participants the knowledge to better help master their media exposures and enhance their public image.

Special tailored workshops for Key Senior Leaderships

Today, we are all personal brands. A good “product” alone doesn’t sell, the “person” (brand) related to that product is as important as (if not more important than) the product itself. 

The challenge for brands today is no longer just to sell products and services, but rather enhance and amplify the perception of the brand. Be it a corporate or a personal brand. 

Learning Outcomes:

From one end this workshop helps train individuals or employees to be the best ambassadors for their brand, company or institution. From another end it helps participants enhance and promote their personal brands in the best way possible, package and Brand themselves properly and have better presentation and communication skills

This workshop builds on and combines professional and academic expertise to help mentor rising startups and young individual brands.

Learning Outcome:

Participants will learn to build a brand that has a competitive visual identity, market ready features, clear communication roadmap. It short a stronger brand that will be ready to compete in the real world.

Digital media has changed the way brands communicate with their audiences and affected the way business is conducted. Some brands rose to the challenge and created new online opportunities for their businesses while others drowned in the sea of endless data and analytics and artificial Intelligence.

This workshop aims at simplifying the digital media experience by teaching participants on the basics of digital media and how to optimize their strategy and services

Learning Outcome:

Participants will learn to built an effective digital strategy for their products. They will learn to create a human centric approach in communicating and understanding the data. Participants will be able to review performance results and be able to assess the best way forward